B2B Product Launch
Ensure your next B2B product launch is a huge success

Resources for New Product Marketing

While you’re still developing your new product, it’s the perfect time to start thinking about your new product marketing strategy. Launching new products is often an unorganized process, but it doesn’t have to be that way. With our product launch software and resources, you can develop a successful launch plan.

12 New Rules of B2B Product Launch E-Book

12 New Rules of B2B Product Launch book cover

B2B product marketing has changed with the growth of the Internet, and it’s important that your business keeps up with the changes. Read our e-book to learn about the new rules of launching a B2B product.

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New Product Marketing Webinars

12 New Rules of B2B Product Launch book cover

Learn how other B2B companies are finding success with LaunchStar® product launch software. Our webinar recordings demonstrate how our new product marketing software has been used and how you can improve your B2B product marketing processes.

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Awkward Realities Blog

Follow Dan each week as he challenges today's norms and provides fresh insights on barriers to B2B Innovation.

Go to AwkwardRealities.com

Take the next step

Ignite your next product launch with LaunchStar product launch software and training. Get a free 1-hour consultation with an AIM expert. We’ll host a private web conference to discuss your goals and needs. Or contact us with specific questions about LaunchStar or B2B product marketing.

Contact AIM